In June 2018, Brunella Salazar-Gonti and her husband Levi purchased Viva la Cupcake, Roanoke’s premier cupcake boutique.
As part of their vision for bringing international treats and delicious flair to Roanoke, Brunella and Levi rebranded Viva la Cupcake to PASTEL- Roanoke’s only creative confections shop. Brunella brings a flair for design, a passion for unique flavors, and fiery energy to PASTEL. Our goal is to combine the best of all the places we've been and lived in the world with the hometown feeling of our valley. We believe in our community and we want to bring our own flavor to the area. PASTEL is the very public side of our passion for quality, for design, and for serving our community with professionalism and honesty.
Our confections are 100% made from scratch with the freshest and best ingredients we can get our hands on.
Since we do it the right way, the sky's the limit on treats, flavors, ideas, and more- if you’d like something unique, let us know and we’ll give it a shot!
our 'always' confections include:
Peruvian Alfajores (delicate cookies with dulce de leche or fruit filling)
Triple Chocolate Cupcakes
Birthday Cake Cupcakes
some of our other confections (served on a rotating basis):
Japanese Castella (honey sponge cake)
Brigadeiros (Brazilian truffles)
Anpan (red bean-stuffed sweet buns)
Semla (Swedish cardamom and almond buns)
Cookie Sandwiches (flavors include chocolate chip, peanut butter, cocoa, red velvet, and oatmeal creme)
Mini Bundt Cakes
Cupcakes (flavors include but aren’t limited to:)
Dulce de Leche
Caramel Apple Spice
Chocolate Peanut Butter
Salted Caramel Pecan
PASTEL provides scratch-made confections, honest service, and a beautiful location for our roanoke community.
ordering? events? other questions?
we want to hear from you.
Looking to host a shower, a party, or just want to get together with some friends? Need confections for a wedding or birthday?
We want to talk to you. Because we do everything from scratch and custom-tailored to your needs, we want to make sure we’re on the same page.