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Roanoke's Only Creative Confections Boutique


about us

In June 2018, Brunella Salazar-Gonti and her husband Levi purchased Viva la Cupcake, Roanoke’s premier cupcake boutique.

As part of their vision for bringing international treats and delicious flair to Roanoke, Brunella and Levi rebranded Viva la Cupcake to PASTEL- Roanoke’s only creative confections shop. Brunella brings a flair for design, a passion for unique flavors, and fiery energy to PASTEL. Our goal is to combine the best of all the places we've been and lived in the world with the hometown feeling of our valley. We believe in our community and we want to bring our own flavor to the area. PASTEL is the very public side of our passion for quality, for design, and for serving our community with professionalism and honesty.



Our confections are 100% made from scratch with the freshest and best ingredients we can get our hands on.

Since we do it the right way, the sky's the limit on treats, flavors, ideas, and more- if you’d like something unique, let us know and we’ll give it a shot!

our 'always' confections include:

Peruvian Alfajores (delicate cookies with dulce de leche or fruit filling)

Triple Chocolate Cupcakes

Strawberry Cupcakes

Tuxedo Cupcakes

Birthday Cake Cupcakes

some of our other confections (served on a rotating basis):

Japanese Castella (honey sponge cake)

Brigadeiros (Brazilian truffles)

Japanese Cheesecakes

Portuguese Cupcakes

Anpan (red bean-stuffed sweet buns)

Semla (Swedish cardamom and almond buns)

Cookie Sandwiches (flavors include chocolate chip, peanut butter, cocoa, red velvet, and oatmeal creme)

Mini Bundt Cakes

Cupcakes (flavors include but aren’t limited to:)

Dulce de Leche
Pumpkin Spice
Caramel Apple Spice
Red Velvet
Chocolate Peanut Butter
Pumpkin Chai
Hazelnut Latte
Orange Dream
Key Lime
Maple Bacon
Salted Caramel Pecan
Apple Cider
Sweet Almond
Cookie Dough
Chocolate Mint


our mission:

PASTEL provides scratch-made confections, honest service, and a beautiful location for our roanoke community.